Pool Pirates wanted their online presence to match the backyard escapes they build in real life. Their old site hinted at their craftsmanship, but didn’t capture the fun, high-end experience of diving into a custom pool oasis.
Pool Pirates help homeowners landscape their backyard into their own piece of paradise.
Understated Brand Personality
The previous website felt generic, missing the playful, adventurous spirit that makes Pool Pirates stand out.
Cluttered Navigation
Visitors struggled to find whether Pool Pirates offered fiberglass pools, full-scale landscaping, or Pentarm pool systems.
Limited Product Showcase
Key offerings, such as Pentarm pools and downloadable brochures, were either buried or missing entirely.
The new Pool Pirates site now fully reflects the adventurous, high-quality service they deliver. Visitors land on a playful yet professional homepage that clearly outlines all pool and backyard services, from custom fiberglass and Pentarm pools to accessories and full-scale landscaping.
A streamlined menu and prominent “Get Started” call-to-action guide dreamers straight to the quote form, which captures project details up front.
