Skip to main content

Parksville Lawn Bowling Club

The Parksville Lawn Bowling Club is a long-standing hub for recreation and community, offering members and guests a space to compete, socialize, and stay active.

While its grounds are meticulously maintained, its previous website had become outdated, difficult to navigate and even harder to update , making it challenging to reflect the vibrant life of the club online.

Parksville’s home for lawn bowling & events

The Parksville Lawn Bowling Club is for anyone interested in bowling and looking to meet some new friends.

Phase 1

The Challenge

Disorganized Navigation
Important information like tournament results, playing calendars, and membership details were buried in nested pages with little structure. New visitors were unlikely to find what they needed without help, and members often relied on direct links shared elsewhere to access basic updates.

Fragmented Event Listings
Calendars were split by year in plain-text lists. There was no way to browse all current or upcoming events at a glance, and historic information had no context. The site functioned more like an archive than an active community resource.

No Sense of Community
For a club built on friendly competition and camaraderie, the site lacked visual warmth or personality. There was no media, no storytelling, and no real sense of the people or energy that make the club special.

Section from the old website.
Section from the old website.
Section from the old website.
Section from the old website.
    Phase 2

    The Solution

    We transformed the club’s web presence into a dynamic, easy-to-use, and member-focused site:

    • Simplified navigation lets users quickly access what they need – whether they’re checking today’s playing schedule or looking to join the club.
    • Integrated event calendar gives a visual overview of upcoming games, tournaments, and activities in a single scrollable interface.
    • Mobile-first design ensures everything works seamlessly on any device, from booking lanes to browsing tournament results.
    • Personality-driven visuals add warmth and energy, with photo galleries and callouts that celebrate the community.
    Section from the new website.
    Section from the new website.
    Section from the new website.
      Phase 3

      The Results

      The new Parksville Lawn Bowling Club site feels like the online extension of the club itself: friendly, active, and always up to date. It’s now easier for members to stay informed, easier for volunteers to manage, and more welcoming for first-time visitors curious about joining.
      Section from the new website.

        What Our
        Clients Say

        New Home Page
        Section from the new website.
        Section from the new website.
        Book a free clarity call
        We can’t create an effective digital marketing strategy for you until we talk to each other. So, that’s why we offer everyone a free, no-obligation clarity call so that we can begin to understand your business goals and get clear on the objectives.