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Nanaimo Diamonds

Nanaimo Diamonds approached us, their online presence was limited to social media.
They needed a professional website to showcase the club, share information with parents and swimmers, and establish themselves in the local swimming community without stretching a small club budget.

Project Details
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Non-profit youth sports swimming organization

The Nanaimo Diamonds Artistic Swimming Club is a non-profit youth sports organization offering recreational and competitive programming to children and youth aged 5 to 20.

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Phase 1

The Challenge

No Existing Website
The team had no centralized home for schedules, updates, or club information. Most communication happened via Facebook or word-of-mouth, which limited reach and created confusion for new families.

Budget Constraints
As a small community swim club, Nanaimo Diamonds needed a cost-effective solution that wouldn’t sacrifice function or design quality.

Outdated Visuals and Info
Before the build, the team had limited branded visuals and outdated content across platforms. A professional refresh was needed to reflect the energy and commitment of the club.

Phase 2

The Solution

Websites Made With Love provided a lean, effective build using an existing theme from a similar swim club (Ravensong Waterdancers), which helped cut development time and costs. We collaborated with the club to:

  • Customize a pre-built theme to fit Nanaimo Diamonds’ colors, photos, and content
  • Integrate new photos of swimmers and coaches to showcase real community moments
  • Add clear navigation for schedules, sign-up info, team values, and contact details
  • Optimize for mobile so parents could check updates on the go
Section from the new website.
Section from the new website.
Section from the new website.
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    Phase 3

    The Results

    The new website gives Nanaimo Diamonds Swimming a professional online home that helps new families find the club, showcase their legacy, and get in touch easily. By repurposing an existing layout and focusing on fresh content, we delivered a fast, affordable solution that elevates the club’s presence while staying within budget.
    Section from the new website.

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