Skip to main content

Energy View Automation

Energy View helps mid‑Vancouver Island homeowners unlock the value of energy-efficient upgrades. They guide clients through the Greener Homes Program and EnerGuide assessments, delivering both environmental and financial returns.

Project Details
Book Free Clarity Call
Empowering sustainable homes with expert energy assessments & upgrades

Energy View offers a variety of services to help make your home more energy efficient.

Visit Website
Phase 1

The Challenge

Unclear Messaging to Key Audiences

The original website didn’t address Energy View’s two main client groups:

  • Homeowners pursuing rebates (Group B): Unsure where to start or what they were eligible for.
  • Renovators and retirees (Group A): Needed guidance on long-term energy planning.

Unfocused Service Pages

It was hard for users to differentiate between services like Greener Homes audits, Step Code assessments, or blower door testing. There was too much technical language, not enough focus on user goals.

Lack of Brand Trust

The site lacked warmth and credibility. No testimonials, minimal story, and unclear benefits led to confusion instead of conversions.

The home hero section from the old website.
It was hard for users to differentiate between services.
The site lacked warmth and credibility.
There was too much technical language, not enough focus on user goals.
    Phase 2

    The Solution

    We rebuilt Energy View’s site with clarity, warmth, and results in mind.

    • Audience-specific entry points speak directly to each group’s priorities: rebates, renovations, or compliance
    • Service pages that focus on outcomes, not jargon, each with clear steps, expectations, and benefits
    • Stronger storytelling across the site, including Rick’s background, values, and client-first approach
    • Accessible design with white backgrounds, large text, and clean visuals, no grey or script fonts
    • Testimonial section featuring real client feedback to build trust
    Accessible design
    Stronger storytelling across the site.
    Audience-specific entry points speak directly to each group’s priorities
      Phase 3

      The Results

      Energy View now has a website that genuinely reflects its warm, professional, and educational approach. Visitors can quickly understand which service fits their situation, whether they’re looking to maximize rebates or plan long-term energy upgrades, and feel confident taking the next step.

      With improved navigation, clear messaging tailored to its key audience groups, and strong search engine visibility, the site is now driving more qualified leads.

      The site has been receiving more clients and value of work.

        What Our
        Clients Say

        “Mark and his team built me a fantastic site! It exceeded my expectations! They took time to understand what I was trying to achieve and delivered big time!” Read More
        Rick Martin, Owner of Energy View Automation
        Hero home page.
        Section from the website
        Section from the website.
        Book a free clarity call
        We can’t create an effective digital marketing strategy for you until we talk to each other. So, that’s why we offer everyone a free, no-obligation clarity call so that we can begin to understand your business goals and get clear on the objectives.
        Book Clarity Call
        Contact us